In a groundbreaking move, ZEE Biskope continues to dominate the Bhojpuri entertainment market with its innovative content strategies.

Following the success of its inaugural original production, ‘Preet Ka Saaya,’ the channel is gearing up for the premiere of its second ZEE Biskope Original (ZBO), ‘Vishkanya,’ on February 17 at 7 p.m.

According to the press release, ‘Vishkanya’ starring Preeti Shukla, Ritesh Updhyay, and Sanyojita Ray, the film explores the intriguing tale of Vishkanya Devika, who, despite her supernatural reality, enters into matrimony with Ratan.

Unveiling high family drama, the storyline takes unexpected turns as a third character tries to disrupt their union, posing questions about Devika’s motives and the consequences of her marriage.

Viewer Engagement Drive – ‘Main Bhi Vishkanya’: To enhance the viewer experience, ZEE Biskope invites fans to participate in ‘Main Bhi Vishkanya.’ Viewers are encouraged to dress up as Vishkanya, create expressive videos showcasing their avatar through dancing, singing, or acting, and submit them to ZEE Biskope’s WhatsApp number. The most creative entries stand a chance to win exciting prizes, with the top submissions featured during the movie telecast.

Strategic Vision and Future Plans: Samrat Ghosh, Chief Cluster Officer, East, ZEEL, highlights the positive impact of ZEE Biskope Originals in elevating the Bhojpuri film ecosystem. The initiative not only expands the content landscape but also provides opportunities for emerging talents in acting, directing, writing, and technical roles.

Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, ZEEL, expresses commitment to creating milestones in the Bhojpuri category through innovation. With the success of the first ZBO, the channel aims to cater to the growing preference for family-based programming, incorporating regional beliefs and cultural folklore.

ZEE Biskope remains dedicated to providing a diverse range of Bhojpuri content, spanning romance, drama, action, and comedy. Positioned as the go-to destination for Bhojpuri movies, the channel is available on various platforms, including Airtel, Tata Sky, DD Free Dish, and others, with plans to expand further.

As “Vishkanya” premieres, ZEE Biskope continues its journey to redefine Bhojpuri entertainment standards, promising a captivating cinematic experience for its audience.