Zee Business, a prominent player in the Indian media landscape, has achieved an outstanding milestone by claiming the coveted title of India’s No. 1 Business News Channel.
This prestigious recognition was confirmed by the latest data released by the Broadcast Audience Research Council (BARC) for the 43rd week of 2023 (October 21 to 27).
The data reveals that Zee Business secured an impressive 58.7 percent viewership share in the socioeconomic market (HSM) among audiences aged 22 and above, leaving its closest competitors far behind.
In a striking display of dominance, Zee Business outshone its rivals, with CNBC Awaaz trailing at 39.1 percent, CNBC-TV18 at 1.9 percent, and ET Now at 0.3 percent viewership share.
Zee Business’s unique ability to convey intricate financial concepts in easily understandable language has resonated with viewers of all backgrounds, contributing to its remarkable success.
The channel’s success can be attributed to its flagship shows, which have become trusted sources of information for millions of viewers. Shows such as ‘First Trade,’ ‘Final Trade,’ ‘News Par Views,’ ’10 Ki Kamai,’ ‘Commodity Superfast,’ ‘Aapki Khabar Aapka Fayda,’ and ‘India 360’ have consistently delivered high-quality, informative, and engaging content.
This accomplishment underscores Zee Business’s commitment to providing credible financial insights and market updates.
Anil Singhvi, Managing Editor of Zee Business, expressed his delight at this achievement, saying, “At Zee Business, we are truly honored and delighted by our achievement in securing the position of India’s No. 1 Business News Channel. This recognition reaffirms our position as a trusted source for millions of viewers who turn to us for the latest and most credible information on business and financial matters.”
Madhu Soman, Chief Business Officer of Zee Business and WION, added, “As we celebrate this significant milestone, we are also looking ahead to the future with a renewed sense of purpose. We remain committed to maintaining our position at the forefront of business news, innovating, evolving, and continuing to provide the highest quality content.”
Zee Business extended its gratitude to its viewers, advertisers, and all stakeholders for their trust and support. The company reaffirmed its commitment to delivering excellence in business news and analysis.
Zee Media Corporation Ltd, a leading media conglomerate in India, boasts a strong presence in the news and regional genres, with 16 news channels in seven different languages. Through its linear and digital properties, the company reaches more than 528 million viewers, further solidifying its influence and reach in the Indian media landscape.