The third season of Zee Café’s culinary IP Chef Vs Fridge has been announced, with contestants ranging from home chefs to food influencers.
The winner of this new season will be allowed to host their cooking show on the channel. Chefs Ajay Chopra and Shipra Khanna return to the show as anchors and judges.
Sharing her views on Chef vs Fridge, Sonal Shah, National Sales Head of Niche Cluster, said, “Zee Café is committed to bringing formats that provide entertainment to the consumers through its unique value proposition. The last season of Chef vs Fridge received immense engagement from the viewers and delivered value to our partners. At ZEE, we remain committed to offering concepts that delight our partners and enable them to reach audiences uniquely. The fact that we have renewed our association with all our partners from the previous season, in addition to drawing in a new set of sponsors for the third season of the show, speaks volumes about our unique content formats helping brands build a better connection with audiences. We are confident that this season is going to excite and entertain the viewers and deliver maximum value to our partners.”
Sharing his excitement for the new show, Rishi Parekh, Chief Channel Officer – English Channels, ZEE Entertainment Enterprises Ltd. shared, “Zee Café has always focused on providing valuable and engaging content to the viewers and we are immensely grateful that the audiences are enjoying the originals we have released in the last few years. After the success of both seasons 1 and 2 of Chef vs Fridge, we knew we had to bring a season 3 with more twists and turns for our audiences! We ensure you a gastronomic ride throughout the season with our chefs and judges.”
The show will premiere on Zee Café on Sunday, February 26th, 2023 at 8 pm and will also be broadcast on Zee Zest SD + HD, Zee TV SD + HD, Zee Marathi SD + HD, Zee Punjabi, Big Ganga, and Zee5.