Zee, the renowned media conglomerate, emerged as the frontrunner at the prestigious Drivers of Digital Awards & Summit 2023, securing an impressive haul of 13 awards, cementing its position as the Digital Brand of the Year. Zee Bangla led the charge with 7 accolades, followed by Zee Cinema with 5, in a spectacular display of excellence in the digital marketing arena.

The event, hosted by INKSPELL / Global Trends Forum and ICIC, unfolded under the theme “Digital Dynamics Unleashed,” showcasing the transformative power and innovation within India’s digital marketing landscape. It served as a platform to honor the outstanding achievements of businesses, agencies, and individuals, setting new benchmarks for success in the digital realm.

Among the distinguished winners, Zee Bangla shone brightly, clinching the coveted title of Digital Brand of the Year, underscoring its prowess in engaging audiences and delivering impactful digital campaigns. Zee Cinema’s notable performance, securing 5 awards, further exemplified the network’s commitment to innovation and excellence in digital marketing.

The ceremony witnessed the participation of leading industry players, with notable names such as TVS Credit Services Limited, Jio, Tata Capital, Times Network, Pepsi, and Cadbury among the esteemed winners. The event showcased a diverse array of impactful campaigns and groundbreaking strategies that have reshaped the digital landscape.

Esteemed industry leaders, including Ankoor Dasguupta, CMO of Shisham Digital, and Shobha Vasudevan, Head of Enterprise Communications and PR at Dell Technologies India, engaged in insightful panel discussions, dissecting trends, challenges, and opportunities within the dynamic digital realm.

As the curtains came down on the Drivers of Digital Awards & Summit 2023, the event’s success underscored the boundless potential of digital marketing to drive innovation, growth, and success. The resounding triumph of Zee, alongside other industry leaders, reaffirmed the transformative impact of digital dynamics in shaping the future of marketing in India and beyond.