Zee Media Corporation Limited (ZMCL) has appointmented Rajesh Sareen as its Chief Revenue Officer (CRO), responsible for driving the company’s revenue strategies, enhancing existing revenue streams and building new business opportunities across television, digital, and print platforms.

Reporting directly to ZMCL CEO Karan Abhishek Singh, Sareen’s appointment marks a significant step in Zee Media’s continued focus on growth and innovation in the media industry, the company said in a press statement yesterday.

Sareen is a veteran in the media space, bringing over 20 years of extensive experience in sales, business development and key account management. Before joining Zee Media, he served as Executive Vice President & National Revenue Head at TV18 Broadcast Limited, where he played a pivotal role in driving advertising sales and leading revenue growth across multiple channels.

His career also includes leadership positions at Star India Private Ltd, BCCL and HT Media Limited, where he consistently demonstrated his ability to build and maintain strategic corporate partnerships, while delivering exceptional business outcomes.

While welcoming Sareen’s appointment, company head Singh stated: “We are thrilled to have Rajesh Sareen join the Zee Media leadership team. His depth of experience and strong track record in driving revenue growth make him the ideal choice to lead our revenue initiatives. Rajesh’s appointment comes at a crucial time as we look to capitalize on new opportunities in an evolving media landscape. With his strong leadership and innovative approach, I am confident that Zee Media will achieve new milestones under his direction.”

As a CRO, Sareen will be responsible for exploring new revenue models and leverage his in-depth knowledge of the media landscape to expand the company’s revenue streams and forge strategic alliances. He will also enhance the company’s ability to deliver value-driven solutions to advertisers and partners.

Sareen added, “I look forward to collaborating with the talented team at Zee Media to push the boundaries of innovation and build new revenue streams that will sustain long-term growth. Zee Media has a tremendous opportunity to capitalize on emerging trends in the media space.”