Zee News has once again established itself as the undisputed leader in news reporting by reaching a remarkable milestone of 3.9 mn viewers across all digital endpoints, including connected TVs and mobile phones across various applications.
This achievement reinforces Zee News‘ position as the leading news source for historic event coverage and demonstrates the company’s unwavering commitment to providing its viewers with accurate, timely, and comprehensive news, the channel said in a press release.
This is the first time that a news channel has surpassed 1 mn concurrent viewers on YouTube. During the fervor of the Chandrayaan-3 landing coverage, the news channel reached unprecedented heights, amassing a staggering 1.8 mn viewers and counting on YouTube alone.
In comparison to its peers, the resounding impact of this achievement reverberated throughout the digital landscape. Aaj Tak was closely followed by Republic Bharat with 0.4 mn views, India TV with 0.2 mn views, and TV Bharat Varsh, ABP News, and News18 India with 168K views.
Speaking about the extraordinary milestone, Rajnish Ahuja, Editor, of Zee News, said, “At Zee News, we continue to deliver news that matters, and our extensive coverage of the Chandrayaan-3 event is a reflection of our commitment to this principle. This exceptional milestone achieved by Zee News is a testament to the unwavering trust and connection Zee News has established with its audience. Our viewers’ unwavering faith in us propels us to continually elevate the standards of journalistic excellence.”
Abhay Ojha, CEO, Zee Media Corporation Limited, further expressed his elation, saying, “We are immensely proud of this milestone, which serves as a stepping stone for even greater accomplishments on the horizon. I extend my heartfelt appreciation to every team member of Zee News who played a crucial role in helping us achieve this milestone. Our commitment to innovation, inspiration, and pushing the boundaries of creativity remains unwavering. The faith our audience has bestowed upon us is both an honor and a responsibility that we shall continue to uphold.”
The captivating coverage of this historic event has captivated the nation’s attention, proving Zee News’ ability to engage and inform the public.
Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven languages reaching over 528 mn viewers through its linear and digital properties.