Zee News is rapidly reshaping India’s news landscape, strengthening its position as a trusted voice for millions. The channel’s market share has surged from 5.4 percent to 9.5 percent, marking an extraordinary 76 percent growth purely on the strength of its content—without relying on marketing spends or landing pages.

This remarkable success reflects Zee News’ deep understanding of audience preferences, data-driven programming, and unwavering commitment to impactful storytelling.

According to the latest BARC data (HSM – All 15+ Yrs – 06:00 – 24:00, Week 14’24 and Week 8’25*), Zee News’ rapid ascent is fueled by its audience-first approach, delivering content that resonates with urban and rural viewers alike. The channel’s strategy of customizing programs based on demographics has fostered strong viewer engagement, cementing Zee News as a powerhouse of credible journalism.

Zee News’ prime-time programming (7 PM to 9 PM) has emerged as a key driver of its soaring popularity. Flagship shows such as ‘Baat Pate Ki’ (7-8 PM) and ‘Desh Hit’ (8-9 PM) have become household favorites, drawing record-breaking viewership. Meanwhile, Rajneeti (6 PM) has secured its place among the top three political debate shows, reflecting its growing influence.

In a media landscape where many competitors have witnessed a decline, Zee News‘ performance stands out. Between Week 14’24 and Week 8’25, the channel’s ATSV (Average Time Spent Viewing) rose by an impressive 41 percent, climbing from 12.4 to 17.5 minutes—a clear testament to strong viewer loyalty. Additionally, the channel’s GRAT (Gross Rating Average in Thousands) skyrocketed from 29.2M to 53.6M, further cementing its dominance.

The structured 5 PM-11 PM news lineup has played a crucial role in this success. With an engaging mix of national and global coverage, insightful analysis, and in-depth storytelling, Zee News continues to be the preferred choice for discerning news consumers.

In a bold step towards the future, Zee News has pioneered AI-driven election coverage, redefining political journalism. The channel’s ‘Dilli Ka Dangal’ series, powered by AI-driven anchor Zeenia, has set a new industry standard by integrating real-time sentiment analysis and data-backed exit poll predictions for the 2025 Delhi elections. This cutting-edge approach has not only enhanced accuracy but also reinforced Zee News’ credibility in political reporting.

Beyond elections, the channel remains committed to public-interest journalism. Initiatives like ‘ZEE HELPLINE- हक का सवाल’ empower citizens by addressing their concerns and ensuring their voices are heard. At a time when misinformation is rampant, Zee News’ dedication to transparency and accountability continues to distinguish it as a leader in responsible

Rahul Sinha, Managing Editor of Zee News, emphasized the channel’s core mission, stating, “At Zee News, journalistic responsibility is at the heart of everything we do. Our growth is not just about numbers—it’s about delivering credible, well-researched content that truly impacts public discourse. In an era of information overload, our commitment to fact-based journalism ensures that audiences receive accurate, insightful, and meaningful news.”

Karan Abhishek Singh, CEO of Zee Media Corporation Limited, echoed this sentiment, adding, “This growth reflects a shift in viewer preferences towards credible journalism over sensationalism. Zee News has not followed trends—we have set them. Through innovation, integrity, and an unwavering commitment to truth, we continue to lead the way in modern news broadcasting.”

With a clear vision, a relentless drive for innovation, and an unwavering commitment to truth, Zee News is not just leading the industry it is defining the future of journalism in India. As the media landscape evolves, Zee News remains steadfast in its mission to inform, engage, and empower its audience with news that matters.