ZEE5 has unveiled its latest AVOD brand campaign, ‘ZEE5 TV, Apna TV’, aimed at granting viewers the freedom to enjoy their desired content at their convenience. Strategically launched amidst the ongoing cricket season, the campaign employs humor and relatability to resonate with audiences.

The campaign was put out on the Zee TV’s YouTube channel which revolves around the humorous concept of a ‘Serial Killer’ present in every household, symbolizing the interruption of TV serial-watching time by other content preferences. With a touch of humor, ZEE5’s ‘ZEE5 TV, Apna TV’ emphasizes the platform’s abundant content options available at zero cost, accessible anytime and anywhere.

Abhirup Datta, Head of AVOD Marketing at ZEE5, expressed the platform’s commitment to forming deeper connections with its audience through innovative campaigns. Datta emphasized the campaign’s objective to allow viewers to reclaim their TV time effortlessly, enjoying their favorite shows and movies hassle-free.

Featuring leads from top AVOD shows, ZEE5 has adopted a multilingual approach, launching promos in Hindi, Marathi, Tamil, Telugu, and Bangla. The campaign promos feature talented actors from various regional shows, enhancing the campaign’s relatability and reach across diverse audiences.

High-frequency promotional outreach across social media, TV, and the internet has been executed to target entertainment enthusiasts nationwide. The campaign encompasses four major themes, including ‘The Serial Killer Husband’, ‘Mother-in-law: Save Your Screen Time’, ‘Teleshopping Spoof: Bumper Dhamaka Offer’, and ‘News Reporter Spoof: Beware of the Serial Killer’.

‘ZEE5 TV, Apna TV’ underscores ZEE5’s commitment to delivering a seamless and enjoyable entertainment experience to its audience. With a diverse range of content offerings and a focus on viewer empowerment, the campaign aims to resonate with audiences across the country, fostering greater engagement with the platform’s AVOD services.