ZEE5, ZEEL’s OTT arm, has completed five years of providing streaming experiences and quality watch time to billions of people worldwide.

Launched in 2018, ZEE5 has played an integral role in transforming the OTT landscape in India with a robust digital-first strategy, backed by a strong content funnel.

“ZEE5 has launched five years ago with a vision to take Zee into its next phase of growth by leveraging the rapidly growing digital ecosystem to bring audiences extensive content choices and enhanced viewing experiences across screens,” said Amit Goenka, President – of Digital Businesses & Platforms, ZEE Entertainment Enterprises Limited (ZEEL).

Today, I am pleased to see ZEE5 emerge as India’s largest homegrown multilingual platform and the leading global platform for South Asian content, showcasing the region’s rich linguistic and cultural diversity to the world.

The journey has been enthralling with many learnings as we strengthened our presence across international and local markets in the last few years, and our teams have a lot to be proud of.

The appetite for digital content with advancements in emerging technologies has catapulted the demand for OTT content, paving the way for us to step into our next phase of growth with a robust content-led digital-first strategy.”

“As a leading player in India’s OTT industry, we at ZEE5 have helped in expanding the contours of entertainment business over the last 5 years owing to the large appetite of Indians for quality content across languages,” said Manish Kalra, Chief Business Officer, ZEE5 India, on the occasion of the fifth anniversary.

As a customer-focused platform, we believe in providing high-quality content to consumers while also engaging with creators to propel the sector’s growth and meet the demands of culturally diverse and discerning audiences.

We have grown remarkably over the last 5 years in SVOD and AVOD thanks to innovative storytelling, evolved character arcs, compelling narratives, and content that transcends all barriers of languages and geographies.

Our investments in content development increased significantly as we strengthened our regional presence and made inroads into India’s smaller pockets. Charting the next course for ZEE5, we will focus on producing good-quality stories, enhanced viewing experiences, creative collaborations, and increased choices for our viewers.”

Archana Anand, Chief Business Officer, ZEE5 Global said, “There really couldn’t be a better way to celebrate our 5th anniversary than on the back of the global leadership we have achieved this past year. We are the No.1 South Asian platform across all international markets including key markets like US, UAE, Australia and Canada, and leading in others like UK.

We’ve been trailblazers on multiple fronts in the US, shooting ahead to category leadership in the shortest time. And the biggest testimony of our success is the love we get from our diaspora audiences on the back of our content offering and tech innovations.

South Asia is shining today in all spheres, and we look to be at the forefront of this conversation, setting the tone for even more disruptive growth in the next phase.”

In a bid to celebrate the five years milestone with the consumers, ZEE5’s 5X Thank You campaign started from the February 13 and will run till February 19 in India.

During the campaign, audiences will have free access to 15+ premium SVOD titles in Hindi, Tamil, Telugu, Kannada, Malayalam, Bangla, Punjabi, and Marathi. Exciting titles such as Vikram Vedha, Aparajito, Uri: The Surgical Strike, Vikrant Rona, Bimbisara, Sohreyan Da Pind Aa Gaya, Prakashan Parakkatte, and many more will be made free of charge, as will 30 new additions to ZEE5’s World Hits library.

ZEE5 viewers will also be able to watch Ankita Lokhande’s The Last Coffee, as well as a fun episodic release starring popular TV stars such as Shraddha Arya, Krishna Kaul, Rohit Suchanti, Shagun Pandey, Mugdha Chaphekar, and Ashi Singh.

This show, titled ZEE5 5X Thank You Special, hosted by RJ Abhinav, will show fans their favorite stars in a never-before-seen avatar, reacting to some of their over-the-top scenes, engaging in fun team games and dares, sharing their journey and life stories with ZEE5, and more.

During the campaign, audiences can avail a special discount on mobile only offer at INR 399/-.

4,000+ titles across 12 languages

ZEE5 has served a diverse audience base in the last 5 years, with over 4,000+ titles across 12 languages, 3,400+ movies, 1750+ TV shows, 170+ originals- Series & Short movies. Last year, the platform reached more than 300 million people worldwide and streamed more than 100 billion minutes, with an average of 275 million minutes streamed every day.