Zee Entertainment Enterprises Limited, ZEEL has roped in Rahul Madanan as director of marketing, according to his LinkedIn post.
In his new role, he will be based out of Kerala and oversee brand strategy, management, and show launch marketing for the Malayalam TV business – Zee Keralam, across ATL/BTL/digital/PR.
Madanan is a brand strategist, business management, and integrated marketing communication, specialist.
Before joining ZEEL, he was associated with Bhima Jewels, where he worked as senior manager – of marketing for a year.
He has also worked with media companies such as Sun TV Network, Star TV Network, Carat Media, Maxus, Lodestar Universal, and DDB Mudra Group.