Zing, known for its youth-centric content, gears up to launch ‘Snaackz’, a short-format video series targeting Gen-Z interests.
This new venture taps into the diverse tastes of the generation, covering themes like fashion, Korean culture, love, and mental health.
As per a press release, it is scheduled to debut soon, ‘Snaackz’ promises specialized segments: ‘With Love’ featuring Kuvelu Tetseo exploring Korean culture; ‘You & I’ hosted by Ekta Khurana focusing on dating advice; and ‘Closet’ by Jumni Kamki diving into fashion trends.
Vishnu Shankar, Business Cluster Head of &TV and Music Channels, expressed enthusiasm, highlighting Zing’s commitment to adapting to Gen-Z preferences.
Zing‘s move reflects a drive to fortify its connection with young audiences. Stay tuned for more updates on this engaging series!