Zee Media Corporation Limited (ZMCL), a leading name in Indian news broadcasting, continues to build on its reputation for delivering high-quality, unbiased news, achieving significant growth in viewership across both national and regional channels. This growth is evidenced by the latest data from the Broadcast Audience Research Council (BARC), which highlights Zee Media’s impressive performance in the 49th week of 2024.

According to a press release, Zee Media’s flagship channel, Zee News, has outpaced its competitors in the news media genre. In Week 49 of 2024, Zee News garnered a remarkable reach of 52.2 mn, surpassing prominent rivals such as TV9 Bharatvarsh, India TV, Times Now Navbharat, and ABP News. On free platforms, Zee News reached 22 mn viewers, making it the number one channel, further solidifying its position in a highly competitive market.

Zee News continues to engage its audience with popular prime-time shows like ‘Rajneeti, Baat Pate Ki’, ‘Deshhit’, and DNA, which contribute significantly to its viewership growth. Rahul Sinha, Managing Editor of Zee News, emphasized the channel’s focus on covering all types of news, from national events to local stories, ensuring that it remains relevant to the diverse needs of its audience. He added, “Our audience’s trust is our greatest asset, and we strive every day to honor that trust with integrity and dedication.”

Not just the national channels, but Zee Media’s regional channels are also making substantial strides. Zee Business continues to lead in the business news genre, while Zee Madhya Pradesh Chhattisgarh (MPCG) has emerged as the top channel in its region. Zee Rajasthan and Zee Delhi NCR Haryana hold the number one spots in their respective genres, and Salaam TV leads in the Urdu news segment.

Hemlata Sharma, Distribution Head at Zee Media, highlighted the importance of accessibility in driving viewership. “Our longstanding reputation in news broadcasting helps our channels stand out in a crowded market,” she said. “By combining strategic placement with high-quality, engaging content, we consistently capture the attention of viewers.”

Karan Abhishek Singh, CEO of ZMCL, praised the company’s focus on editorial integrity and strategic distribution. “The recent BARC data is a testament to our editorial integrity and our audience’s faith in us. We are focused on delivering content that resonates with viewers across all demographics, ensuring that Zee Media remains at the forefront of the industry.”

With its commitment to factual reporting, strategic execution, and audience-centric approach, Zee Media is poised to remain a dominant force in the media industry, continuing to build on its success and serve viewers with excellence.