Zee Media Corporation has announced an overall restructuring of one of its flagship channels, Zee Hindustan.
The brand is being reimagined to meet the ever-changing changes in consumer content preferences, with the group envisioning a completely new approach to connecting its content to its audience wherever they are.
In keeping with its strategy, ZMCL will diversify its current bouquet of content shortly by introducing a new documentary channel, as well as multi-format factual content that resonates across segments.
ZMCL will fill the void with channels dedicated solely to delivering timely regional news.
The brand provides specially curated programming that goes beyond politics and debates, such as shows on crime, lifestyle, and health.