They’re just a few of the suggestions being bandied around online following reports that Facebook plans to rebrand itself with a new group name. The company refused to comment on rumor or speculation, of course, but the Twitterati had no problem.

The debate careered from sensible to screwball to strange. “Meta” was one of the more sober trending suggestions, referring to Facebook’s reported desire to assume a name that focuses on the metaverse, a virtual environment where users can hang out.

Bookface, Facegram, Facetagram, FreeFace, FreeTalk, World Changer were some other suggestions, Reuters reported.

On the wilder side, Twitter user Dave Pell drew a comparison with musician Kanye West who recently changed his name to “Ye”. “It would be awesome if Facebook changes its name to Ye,” he said.

Several humorous suggestions reflected online speculation that the alleged rebrand was driven by founder Mark Zuckerberg’s yearning to make Facebook “cool” once more.

The platform has been deserted by many younger users who have moved to apps like Instagram, Snapchat and TikTok, and has become increasingly populated by older people.

“Teenage Wasteland”, one wit suggested. “The Old People’s App because that’s what us younger people call it,” college student Vittoria Esteves told Reuters in Rome.

“Boomerville”, suggested Marco, referring to so-called baby boomers born in the years following World War II.

The online naming feast was sparked by a report on The Verge tech site that a newly named group would act as a parent for all the company’s brands, including Facebook itself, Instagram and WhatsApp, and reflect a focus on virtual and augmented reality.

An announcement is expected next week, according to the report.

Many suggestions, however, reflected the public’s concern about how the company handles user safety and hate speech. Internal documents leaked by a whistleblower formed the basis for a U.S. Senate hearing last week. “Fakebook”, for example, was one such suggestion; another one was Tracebook.

Other people were sceptical whether a name change would be enough to detract from the growing legal and regulatory scrutiny that has tarnished the company’s reputation.

“It’s going to be the Barbra Streisand effect thing going on,” said 20-year old Glasgow student Thomas van der Hoven, referring to the phenomenon where seeking to suppress something inadvertently turbo-charges popular interest in it.

US Senator Asks Zuckerberg To Testify:Meanwhile, the senator leading a probe of Facebook’s Instagram and its impact on young people is asking Facebook CEO Mark Zuckerberg to testify before the panel that has heard far-reaching criticisms from a former employee of the company.

Sen. Richard Blumenthal, D-Conn., who heads the Senate Commerce subcommittee on consumer protection, called in a sharply worded letter Wednesday for the Facebook founder to testify on Instagram’s effects on children, AP reported from New York.

“Parents across America are deeply disturbed by ongoing reports that Facebook knows that Instagram can cause destructive and lasting harms to many teens and children, especially to their mental health and wellbeing,” Blumenthal said in the letter addressed to Zuckerberg, “Those parents, and the twenty million teens that use your app, have a right to know the truth about the safety of Instagram.”

In the wake of former Facebook product manager Frances Haugen’s testimony yearly this month, Blumenthal told Zuckerberg, “Facebook representatives, including yourself, have doubled down on evasive answers, keeping hidden several reports on teen health, offering noncommittal and vague plans for action at an unspecified time down the road, and even turning to personal attacks on Ms. Haugen.”

Blumenthal did offer, however, that either Zuckerberg or the head of Instagram, Adam Mosseri, could appear before his committee.

A spokesman for Facebook, based in Menlo Park, California, confirmed receipt of Blumenthal’s letter but declined any comment.